Before Instagram and kitchen makeup tutorials in which the makeup products are impersonal and put on obsessively to achieve 'I want to be popular, look like someone else' look, contouring was a familiar and recognized make-up technique. Popularized by stage performers from the 15th century to emphasize facial expressions. In the golden age of Hollywood in the 1920s, contouring is experiencing its greatest popularity and there was no actress who did not contour. However, they all started to look the same. Glamorous Hollywood divas like Aubrey Hepburn, Marilyn Monroe and Elizabeth Taylor later changed that trend of the same look by going for a more personal look that suits their faces. Fine and subtle beauty contouring was brought to perfection by makeup artist Kevyn Aucoin in the era of the supermodels of the 90's. The art of contouring has always been regarded as a prestigious makeup skill that is not for everyone and which cannot be done by everyone, but it had a significant increase in popularity for several years now. Firstly, many makeup artists began to do makeup to look like Kim Kardashian and Kendal Jenner, although they use a very specific makeup technique that mostly works well on them only. And then women began to massively self-contoure and turn themselves into something they are not. Contouring has exploded and has become the most popular makeup technique of today. But even a glance at Instagram and Youtube, it's clear that something does not fit right - they all look the same. It's easy to lose yourself in the Instagram makeup looks and Youtube tutorials, trying to achieve highly popular makeup looks, which is not beautification but a change in facial structure. By completely ignoring their own beauty. Because of this, the current popularity of contouring slowly starts to fade and facial shaping again becomes a prestigious, fine makeup skill that is not for everyone and which does not work for everyone.

The eyes are a part of the face that is very sensitive to visual change. Even the slightest change in color or shape can dramatically change the look and feel as our self-confidence. Today we can see different variations of the black eyeliner everywhere, and in fact it is a very old makeup trend that was once used as skin care for eyes. Twelve thousand years ago the eyeliner appeared in ancient Egypt and Mesopotamia. They used it to better define their eyes and protect them from wrinkles that can be formed after constant exposure to desert wind, sun and heat. And then there is a considerable break in the use of eyeliner, until the 1920s and the development of film, fashion and beauty industry. Women were ready to try anything that would help them look like their favorite Hollywood actresses. They put black eyeliner, which was unthinkable by then. However, when first photographs of tombs and Egyptian pharaoh Tutankhamun were published in the papers, black eyeliner on the eyes was the most prominent detail. From there on it became an absolute look of prestige. Since then it appeared in a modern form, women accepted it are never letting go, even though it had its ups and downs, depending on the fashion trends. Beauty products and fashion inspired by the crazy and free 1960s, the punk era and many more returned the black eyeliner to the pedestal of the most important beauty trend. Until the complete renaissance of it in the last months that began with the emergence of a subculture and the explosion of the influence of modern hipsters, which inevitably use the black eyeliner in every opportunity - at work, at school, to go out. Like all of us, we simply adore a black eyeliner.