Gabrielle Chanel was never without her own red lipstick; it was seen as very much part of her personal signature. And it is the notion of the iconic, personal signature that Lucia Pica seeks to impart and provide for each woman through the CHANEL red lipstick, making it an indispensable ‘red for life’ or ‘rouge pour la vie.’

This is a ‘red for life’ both in terms of its everyday application, as well as in the hope that the tailor-made CHANEL red will result in the consumer’s lifelong loyalty to the lipstick– the collection af rms its status as a glamorous classic and the ultimate red lipstick. Meanwhile, makeup for eyes, cheeks and nails act as something of a ‘supporting cast’ in the collection and also utilize red tones in many cases. Eyes are the closest ‘co-stars’ for the lips, featuring dark hues and shine. The exclusive creation, an extended eye shadow palette, could equally be viewed as a classic for CHANEL, providing a product akin to the notion of ‘eyes for life’ in its harmony of tones that suit all women.