What can be found in a woman’s handbag? Keys, a cell phone, a wallet, a signature lipstick… And what else? A hand cream, which she takes out of her bag several times a day.
With hands that are constantly busy and “challenged”, by frequent washing, and damaged by the environment, pollution, sun, wind and cold. It is essential to take care of them in order to preserve their beauty and youthfulness. Inspired by the beautifying hand cream created by Mademoiselle Chanel in 1927, CHANEL now reinvents this essential step with LA CRÈME MAIN. A complete care product for hands and nails that leaves skin moisturized, velvety and radiant, all in one on-the-go item. So irresistible that to see it is to want it!
Instead of the ubiquitous tube, CHANEL preferred a singular and ergonomic shingle on water worn stone design, that fits perfectly in the hand.
It was the light cream texture of LA CRÈME MAIN that appealed to all women in terms of criteria as diverse as its melt-away feel, its rapid absorption, but also its discreet appearance when in contact with daily objects after application. LA CRÈME MAIN can be used as often as needed and at any time for a complete beauty treatment.