Skin damage resulting from damage to DNA, which is completely normal process for the skin, takes place every day and is part of the aging process. There is a huge impact on our skin by pollution, stress and exposure to UV light. So far we have largely relied on our protective factors that protect us from premature aging, and we use antioxidants to reduce the visible signs of aging and help the skin to regenerate.

We have fought with antioxidants against free radicals that damage DNA, but the real revolution comes from substances which smoothe the skin, reverse the effects of UV radiation which can prevent the development of skin cancer, reduce brown spots, discoloration and premature aging skin. These are enzymes that repair DNA, so as to remove the damaged section of DNA and insert a new, undamaged part. Thus, for the first time it is possible to remove lasting consequences which UVA and UVB rays leave on us after excessive sunlight exposure. Not only that these enzymes prevent the formation of cancer, they also reduce discoloration and stimulate the skin to produce a protein that helps collagen.

Despite the new findings and new products that are able to repair our damaged DNA, these types of products in no way should be taken for granted as a solution for the day after. We still need to pay attention to our skin, keep in the shade and nurture ourselves inside and out.

Priori Cellular Recovery Serum is designed to enhance the effect and result of everyday beauty routine.