L'Oreal recently launched Infallible Pro-Last Lip Color, liquid lipstick with a double application - it is a mix of liquid lipstick on one side, and balm on the other. Balm is applied for softness of the lips and high gloss effect. Long-lasting and very pleasant on the lips, especially with the balm that makes entire application and wearing of lipstick a real pleasure.
AURA drugstore brand became very popular in the beauty community because of their current Absolute Matte lipsticks that comes in 13 shades. There is sometnihg for everyone but my favorite ones are the darker shades that covering the lips completely with only one application.
Beauty UK, drugstore brand, came out with Lips Matter matte lipsticks that turned out to be very good matte lipstick. Beautiful matte finish, full pigmentation and very long lasting.
Revlon Ultra HD matte lip liquid lipstick is novelty that impressed me with design and with the quality itself. It is very pigmented, long-lasting and you can't even feel it on the lips. Extremely moisturizing and very pleasant.
Maybelline Vivid Matte liquid matte liquid lipsticks are not very mat and have a slight gloss to them. More hydrating from matte lipsticks and easier to apply because they can be a bit easier to fix.
For proper application of liquid lipsticks, scrub your lips, hydrate them with lip balm and remove liquid lipstick with micellar solution. Be careful while apllying, and use your fingers or brushes to clean up any mistakes.
How to make matte lipstick moisturizing, check in my post hydrated matte lips.