The way products are applied to the skin is almost as important as the product you are applying. Your ideal cleansing, toning, hydrating and nourishing products make skin shine, but proper order and manner of application contribute to activation and greater efficacy of formulations.

Cleanser
It may seem that there is no wrong way to clean the face. Well, there are ways in which different types of face washes are used. If you prefer a cleansing gel or a cleaning foam, it is best to apply them directly to damp skin with your fingers. Avoid applying this type of product directly to a face sponge or face cloth. The product will dilute and reduce the effective removal of makeup and accumulated contamination. No matter which product you choose, massage it in the skin with circular movements and then complete the job with a sponge, towel or face wash cloth. Start applying other products in the first minute after cleaning, before the natural air begins to drain the skin covered with natural protective oils.

Toner
An easy and convenient way to apply toner to the skin is by applying a cotton pad, and by swiping over the skin. Begin from the middle of the forehead, lower towards the outside of the face, then focus on the middle of the face. Keep your movements soft and gentle, do not push or pull to hard.  

Serums and essences
Serums and essences are the real heroes of face care routines but are often mistakenly applied and used. Wet skin is a trick that gives maximum effect when applying serum. Because they contain a higher concentration of active ingredients, they increase product performance as well as other products we use after. Active ingredients penetrate deeper into the skin when applied to moist skin. Serums offer a variety of benefits depending on the formula and can really change yours in the form of cleansing clogged pores, fading discoloration and softening lines and wrinkles, so pay attention to how you apply them. Massage them in your face, then end up with the tapping motion and activate the circulation and relaxation with the heat of your own palms.

Hydrating creams
Apply moisturizing, nourishing creams to the face, neck and neckline area! They can be applied to wet face and neck, but keep in mind that they are applied to previously toner and essences treated skin. The skin is already damp and ready to lock all the benefits deep into the skin with the aid of moisturizing creams. Apply it evenly and do not apply too many layers in the hope of solving problem of dry or dehydrated skin. In this case, you will need to find the right products to solve this problem. Applying too many layers of creams can only clog the pores and cause bereavement and inflammatory processes.

Eye Cream
Eye cream should only be applied to the orbital bone - the skin under the eye to the bone on the top of the cheek. Apply from the outside of the wrinkle to the inside. Also, always apply eye cream with ring finger using a gentle tap. Rubbing and pulling can cause irritation and possibly lead to wrinkles. Avoid applying too close to the eyelashes because the product may end up in the eyes.